Launching in September, the owners of auction.co.za say their new site will disrupt the auto sales industry, much like Uber and Airbnb did in their industries. The platform aims to offer an alternative digital marketplace for South African consumers when buying and selling vehicles. The company says it wants to completely change the way people buy and sell cars, bringing back transparency to the core of sales. As an ancillary of DealersOnline, auction.co.za has 11 years of experience in the online auction space, accumulating auto data and creating algorithms to drive its latest innovation. Big data, backed by technology, is good news for secondhand car sales, as consumers will ultimately reap the rewards, says the company behind the project. DealersOnline says it sells more than 5,000 vehicles month from corporate fleets, rental firms, dealers, banks and OEMs and it says it is a natural progression to give consumers their own marketplace. Co-founder of the company behind the project...

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