Name change to offer more independence
Volkswagen Truck and Bus is repositioning itself and its brands, starting with a change of name to Traton Group
Volkswagen Truck and Bus recently revealed that the organisation will be renamed Traton Group. The company says this new branding is another milestone on its way to increasing independence further and towards capital market readiness. "The new name Traton is a major milestone on our road to becoming a global champion of the transportation industry," says Andreas Renschler, CEO of Volkswagen Truck and Bus Group and member of the board of management of Volkswagen. "Since our foundation, we have grown together faster than expected. Traton provides us with more independence. "It will further strengthen our group’s joint identity and uniqueness. The new name will also foster our visibility as the leading group for innovative transportation solutions. It will increase our attractiveness for new talents and capital markets." The company says that the new name stands for a young operation designed for and born in a new era of transportation: TRAnsformation of the ecosystem transport is its ...