There’s lots riding on Porsche’s electric ‘young horse’
Porsche has named its Mission E electric sports car the Taycan
Porsche is taking its electrification strategy seriously, even — as you will see elsewhere on this page — investing in a rival in the electric sports car field. It has already electrified some models, mainly the Panamera and Cayenne hybrids, but in the next few years it will be increasing its offerings. While the company has not officially confirmed it, insiders have told us that there will be hybrid versions of the next generation 911, which is expected to make its debut later this year. In total it is investing €6bn by 2022, significantly more than it originally planned, as it adapts to the rapid changes currently taking place in the industry. The halo product for the Stuttgart manufacturer’s electrification era is the Mission E, a fully electric sports car due to debut in production form in 2019 and which alone requires more than €500m. The company is building a new production facility for it at Zuffenhausen that will create 1,200 jobs. It has been a few years since the concept f...