INDUSTRY NEWS
Lamborghini finally announces new South African distributor
Lamborghini has finally announced a new distributor for SA and it is a company that will be familiar to many
One of the worst kept secrets in the South African automotive industry has finally been revealed — Lamborghini has a new home in the country. We knew about it almost a year ago but behind the scenes there seem to have been some issues that needed to be addressed between the former distributors, Imperial Automotive, Lamborghini head office and the new distributors. Keeping it within the Volkswagen Group family, the new agent for SA is LSM Distributors, the same company that already imports and manages Bentley and Porsche. Complementary "We believe that Lamborghini will complement the existing vehicle brands already represented by LSM Distributors," says Toby Venter, CEO of the company and also the owner of the Kyalami racetrack facility. Damien Percheron, area market manager Middle East and Africa for Lamborghini, said in a company statement that the experience of LSM Distributors in the luxury car segment provides Lamborghini and its customers with a sustainable future in SA. The ch...
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