TECHNOLOGY
Brave return to Chapman’s Peak
Mercedes-Benz SA has created a riveting documentary featuring the motorist who crashed down the side of Chapman’s Peak Drive 30 years ago
Many people will remember the famous advert by Mercedes-Benz after motorist Christopher White crashed down the side of Chapman’s Peak in Cape Town. The ad is often still discussed by marketing people because it was in the days when competitive advertising was still allowed and not long after Mercedes ran its ad, BMW and then Land Rover jumped on the chance to push their own brands. The original Mercedes ad aired in 1990 but now the company has taken White back to Chapman’s Peak. In a dramatic documentary-style content piece, Mercedes-Benz takes viewers on a journey along the windy mountain pass with White, survivor of a crash 30 years ago that saw him lose control of his beloved Mercedes after a moment’s inattention and plummet the equivalent of 30-stories onto the jagged rocks below — a crash he survived only because he was wearing his seatbelt, and according to Mercedes, because he was driving one of their cars. Fast forward to 2018 and the latest generation Mercedes S-Class is th...
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