LAUNCH NEWS
Investing in quality care for a stunning classic car collection
Mark Smyth attended the launch of the latest Motul products at a superb private car collection
In the early 1980s, Victor Kiam bought a shaver company called Remington. The investment happened after his wife gave him a shaver made by the company as a gift. Kiam went on to also become its spokesperson, using the famous marketing slogan: "I liked it so much I bought the company." While property investor Wayne Plit didn’t buy Motul, he did secure the distribution rights for SA through his company, OEM Lubricants, partly because like Kiam, he used the products and liked them so much he made a significant investment. Plit uses the products on his own classic car collection, which numbers in the hundreds — which is why I was rather distracted from the presentations taking place at Plit’s home. It is hard to focus on a fuel additive, or new car cleaning range, when you are surrounded by such gems as a De Tomaso GT5, a Ferrari 512 BB, an original Maserati Ghibli, a Lamborghini Espada and Countach and a line of iconic Corvettes. So committed is Plit to the brand that he has named the ...
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