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Volkswagen introduces premium art
VW has gone sporty, sexy and spacious in the new Arteon
When I first saw the images of the Arteon, I wasn’t particularly enamoured as it looked a bit like the Passat and a lot like the discontinued CC. My perception changed a bit when I saw the car in the metal parked, though. The car’s curvaceous lines and more sporty front makes it visually more appealing than the aforementioned models. One thing I noticed was that the car has a strong resemblance to the Audi A5 Sportback and, from some angles, like the Audi A7, albeit a bit smaller. This doesn’t come as a surprise because the cars are practically cousins within the VW Group. The Arteon is not a head turner, and that is not necessarily a bad thing, but it has presence. At the media presentation at Zwartkops Raceway, the VW marketing team went to great lengths to emphasise that this car is not the replacement of the CC but a new product offering from VW, from the ground up. The idea is that you get introduced to the brand with the Polo Vivo, then you graduate to the high-performance GTi...
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