RUMOUR HAS IT...
Lagonda reborn for emission-free luxury
Aston Martin has announced that its Lagonda brand will be a zero-emissions range
Zero-fumes Lagonda British sports car maker Aston Martin has confirmed it will re-invent the long-dormant Lagonda brand as a zero-emissions line. As it hinted at the Geneva motor show in March, it will start its production future in 2021 with an all-electric Lagonda SUV, which will be the template for all future Lagonda-branded cars. Aston has stopped short of calling Lagonda a dedicated battery-electric brand, instead dubbing it "emissions-free" to possibly include a future hydrogen fuel-cell powertrain. "In reviving one of the most iconic names in motoring we have created a unique opportunity, one that allows us to cast aside an inherited 20th-century approach and instead design cars around 21st-century demands and desires," Aston Martin president and CEO Andy Palmer says. "The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style." Aston Martin has owned the Lagonda brand since 1947, though it da...
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