INDUSTRY NEWS
Nissan upbeat about range of new models boosting its market share
Nissan SA has shared some details about its future plans and market share
Nissan SA expects to grow its market share after launching a bevy of new models in the past year, including the Micra Active, Navara, X-Trail and Qashqai, mildly refreshed 370Z and GT-R sports cars and the new Patrol. In May, the new Micra will finally break cover in SA, while the all-electric new Leaf is earmarked for the third quarter, rounding off the company’s local portfolio for the time being. Thanks to its alliance with Renault and Mitsubishi, the company has many resources at its disposal and many of the future products will share a number of components to save money on individual research and development. Xavier Gobille, director of sales and marketing at Nissan SA, said the company had experienced its best 12-month sales in SA since 2000. The Japanese manufacturer hit 10% market share in fiscal year 2017, with passenger vehicle sales growing 44% year on year. In the bakkie segment, it took a share of 19.5% up by nearly a fifth. Datsun sales rose to 1.3%, the brand’s highes...
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