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Style boosts Volvo SUV in bid for top rung
Volvo is continuing its attempt to prove its premium credentials with the new XC40
There was a time when if you wanted a sports utility vehicle (SUV) you had to go big or go home. You had two choices: a big luxury SUV or something more utilitarian with off-road ability. Or something that had both. Then SUVs became smaller and then even smaller still when crossovers came along. Suddenly small-sedan sales dwindled, station wagons almost disappeared and even small hatchbacks were available as crossover derivatives to make you think you are in an SUV. The SUV has become the industry’s biggest driving force and few segments are as competitive as the small to medium market. Here the Range Rover Evoque was king for a while, at least among the trendy set. The Toyota Rav4 settled in nicely lower down the scale and everyone from Audi to Volkswagen had something to suit. In the premium and subpremium segments, Audi has its Q3, BMW the X1 and X3 and now the style conscious X2, Mercedes has its GLA and GLC and Jaguar has expanded its SUV onslaught with the E-Pace. And then the...
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