Lamborghini’s Urus could have gone so wrong, as some of the awkward pieces of body design show. It’s turned out brilliantly. It’s incredibly fast in a straight line, has phenomenal stopping and cornering power and can even be a comfortable ride in town at low speeds. The big risk here isn’t the car, but whether Lamborghini has the sales discipline not to gorge itself too early. Back in 2003, the V10 Lamborghini Gallardo was a revelation. Now it’s 2018 and Lamborghini has launched the Urus. And it punches harder than the Gallardo to 100km/h and has more stopping power than the nimble, lightweight sports car that rebirthed the brand. And it’s an SUV. And you can use it every day. In fact, the Urus is so overwhelmingly, shockingly good at what it does that nothing like it has ever been seen in the car industry before. Cayenne Turbo? A valiant trifle. BMW X-anything M? Oh, please. AMG’s fleet of 4.0l biturbo bustlers? Not remotely close. Sure, plenty of them can go hard in a straight li...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00.