Media deal is part of Renault’s plan to entertain passengers in driverless cars
Paris — Renault is buying a stake in a media company as CEO Carlos Ghosn plans to stretch the car maker’s suite of products to entertaining passengers in future driverless vehicles. The French car maker would purchase a 40% stake in Challenges Group, that publisher of the namesake weekly economic magazine as well as four monthly science and history journals, it said in a statement Wednesday. Renault and French media group will work on new content specially designed for autonomous vehicles. "After smartphones, which opened new channels via digital kiosks, the automotive sector also becomes a tool to share news, with new types of content," Challenges CEO Claude Perdriel wrote in an editorial published on its website. The unusual deal marks the latest move out of car makers’ comfort zone as vehicles move to a connected, self-driving future with a host of new competitors like Apple and ride-hailing provider Uber Technologies. Manufacturers are spending record amounts on the transformati...
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