FUTURE MODELS
Lamborghini Urus: A bull for all seasons and conditions
Motor News attended the reveal of the world’s first super sport utility vehicle, the Lamborghini Urus
Back in the 1970s, Lamborghini developed a vehicle for the Saudi military. Codenamed Cheetah, it had limited success compared to the US Hummer, but in the 1980s the project was resurrected and became the civilian luxury SUV, the LM002. It was hardly luxury by today’s standards, but it was unique at the time, when you realise that it had the V12 engine from the iconic Countach under its massive bonnet. It was a performance SUV but, more importantly, it had presence, lots of it. So an SUV is not new to the Sant’Agata Bolognese company, but since the LM002 it has focused on high-performance sports cars — until now, because this week it unveiled what it is calling a super sport utility vehicle. We were at the reveal for the Urus that Lamborghini CEO Stefano Domenicali says should see the company’s sales double in 2019. The new Urus production line is one of the most advanced automotive facilities of its kind, referred to as an example of Industry 4.0. Ironically, though, production line...
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