INTERNATIONAL LAUNCH
Latest Rolls redefines the ultimate in luxury
Motor News was among the first in the world to drive the ultimate symbol of luxury
It’s pouring with rain in Zurich, Switzerland. I would describe it as a very British kind of a day. Appropriate, perhaps, because we are in the home of luxury to experience none other than the new Rolls-Royce Phantom. The Phantom has been around for 92 years, making it the oldest nameplate in the automotive industry. In that time each one has been revered as an icon of craftsmanship and luxury. In the new one there are hints of the past in the design, with design director Giles Taylor saying that in the Phantom VIII "we dip our toes back into the expression of the 1920s". That is most clear in the sweeping lines of the rear, but it is also in the character of the car which is all about the ultimate in relaxed luxury without overdoing things and certainly without being crass. Luxury comes at a price, but honestly we are inclined to say that if you have to ask and all that. The exact price is tricky anyway because the exchange rate moves around more than a plane in a Joburg thundersto...
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