TOP BRANDS SURVEY:
The Sunday Times Top Brands 2017 awards go to 44 of the most popular brands in the country
The 2017 survey polled 3,500 individuals aged 18 years and older, in both metropolitan and nonmetropolitan areas of SA, to establish a ranking of top brands in 32 consumer categories
The Sunday Times Top Brands 2017 awards were announced at the Tiso Blackstar Group’s Parktown, Johannesburg, premises with 44 brands deemed to be the most popular in their categories. The 2017 survey identifies top brands in the business and consumer spheres based on thousands of interviews conducted by Kantar TNS, one of SA’s leading barometers of consumer brand sentiment. Mercedes-Benz again took the top honours in the consumer awards, top car category. "The Sunday Times Top Brands Awards is affirmation that consumers are aware of Mercedes-Benz as a brand that inspires passion and creates excitement," said Selvin Govender, marketing director, Mercedes-Benz Cars. "We are delighted to gain recognition by consumers who are becoming increasingly aware of the unique combination of tradition and modernity of the brand," he said. In the business category, Toyota South Africa Motors (TSAM) came up trumps in the survey following two consecutive wins in the consumer category previously. "We...
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