LAUNCH NEWS
Nissan getting active in the busy budget market
Nissan is aiming directly at the VW Polo Vivo customer with its Micra Active, writes Lerato Matebese
It looks like Nissan is finally crawling out its perception in SA as a company that mainly has its sights on light commercial vehicles (LCVs) as its core business.. Aside from the Micra, Almera Qashqai, X-Trail and its those two sports car icons, the 370Z and GT-R, there are still some gaping holes in its passenger car portfolio that can be properly -shored up. In its quest to do just that, Nissan will in the next six months revitalise its entire product range. Kicking off this rejuvenation will be the addition of the Micra Active, which will take the fight directly to the B-segment hatch market leader — the Volkswagen Polo Vivo. Priced at R159,900 it also plays in the league of the Hyundai i10, Renault Sandero and Toyota Etios insofar as offering B-segment space at A-segment prices. Built in India, the Micra might not have received the traction that its predecessor did, largely because it pandered more to the rental fleet market with its simple, nondescript disposition. Even so, it...
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