FRANKFURT MOTOR SHOW
Charging ahead with a new strategy
The Volkswagen Group has announced it is on an electric mission, writes Mark Smyth
When you have not just Volkswagen (VW), Audi, Seat and Skoda, but Bentley, Bugatti, Lamborghini and Porsche in your stable, you have to put on a big event for your home show. The Volkswagen Group always pulls out all the stops for its Group Night on the eve of the Frankfurt Motor Show but this year it was less about the new models and more, in fact only, about the group’s new strategy. The car maker needs to recover some ground after Dieselgate and the person put in charge of that is chairman of the board of management, Matthias Mueller. He was put into what was probably the most unenviable position in the auto industry just after the Dieselgate scandal broke, being moved from a nice position in charge of Porsche, but this week he not only laid out the plans for the company to electrify, but laid down the law to what he referred to as the "so-called pioneers" of the electric vehicle industry. He means Tesla of course and as the huge ship that is the automotive industry slowly tries ...
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