LAUNCH NEWS
Seven new variants aim to ignite Sportage range
Kia has expanded its Sportage range in order to compete more squarely in the segment, writes Lerato Matebese
Kia’s Sportage has been a key player in the segment with the previous generation having done particularly well for the brand. When the fourth-generation model launched locally in October 2016, we were expecting the model to pick up where its predecessor left off, but sadly it was not to be. Not that there was anything wrong with the product — quite the contrary — but rather there were gaping holes in its line-up at the time. There was a lowly specced entry-level version, while other models offered all-wheel drive only, which pushed their prices up. Then there was the GT Line at R600,000, which was the only model with all the niceties. In all fairness, the competitors managed to outclass the Sportage mainly on pricing and, according to Kia SA, this has meant the model hasn’t had the sales traction of its predecessor. "Starting at a competitive R369,995, we launched the all-new Sportage last year with a compact, five-model range spanning four specifications. But, being a brand known f...
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