Subaru Impreza blending into the crowd

After the unveiling of the new Subaru Impreza in June, we managed to get behind the wheel to see how it fares in the segment. There is a great deal hinging on the new Subaru Global Platform (SGP), which it shares with the new XV, as the platform will underpin future Subaru models well into 2025. The new Impreza is a totally different kettle of fish compared to its predecessors and has decidedly moved from playing in a niche space to become, well, more mainstream. This means it now takes the fight directly to the likes of the Honda Civic, Hyundai Elantra, Toyota Corolla and Volkswagen Jetta. In essence, it panders to buyers looking for a spacious, well-specified sedan with few frills. This makes sense for the company, which has its biggest markets in Australia, China and the US (the latter accounting for more than 70% of its business outside of Japan), all of which have a strong lean towards sedans. In fact, if you look at Honda’s tack in this regard, it has also made available in SA...

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