Jaguar is setting pace in sports SUV market
Jaguar is showing further ambition in the SUV market with the new E-Pace, due in SA in 2018, writes Mark Smyth
If you launch a new model and suddenly find that your sales have jumped about 50%, you might be inclined to think you are onto a winning thing. Jaguar clearly is, because after selling over 50,000 examples of its F-Pace in 2016, the company has not only announced an all-electric I-Pace crossover, but now this, the E-Pace. Set to go on sale in SA early in 2018, it is Jag’s attempt to take on the Audi Q5, BMW X3, Porsche Macan and Range Rover Evoque — the latter, of course, being in the same Jaguar Land Rover (JLR) stable. Unlike the Evoque, Jag says that the E-Pace is a "compact performance SUV (sport utility vehicle) with sports car looks". That might sound familiar: Porsche describes its Macan as "the sports car of SUVs". The design is already a giveaway that there is sports car DNA in there. The company says that the design has been inspired by the F-Type, and that is most evident in the front and rear lights. It also features sports-car-like short front and rear overhangs. There ...
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