LAUNCH NEWS
Subaru brings its grown-up game to town
Subaru SA has introduced the new Impreza and XV models to the local market, writes Lerato Matebese
Subaru is maturing quite significantly as a brand and while it still has a youthful and exuberant (or is that delinquent?) side to it in the form of the BRZ sports coupe, the rest of the brand’s products have shed their skateboard sneakers and T-shirts in favour of loafers and lounge shirts. This may have annoyed some Impreza WRX and STI fans, but then again Subaru has long hung up its rally boots and gloves and its future success can no longer hinge on a bygone motorsport era. As we mentioned in our road test of the Legacy sedan a while ago, the company has changed tack and is a different outfit to what it was a decade ago. Now pandering to a slightly less sporty and more refined audience, the new Impreza and XV have moved further upstream compared to the outgoing models. In fact, the variants are important models for the marque as they are the first to be built on its all-new global platform that will underpin all future Subaru models. A mix of high-tensile steel and other lighter...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.