GOODWOOD FESTIVAL OF SPEED
Rolls-Royce Black Badge for those seeking an edgy dynamic appearance and feel
Rolls-Royce unveils its latest darker model based on the Dawn
At the Geneva Motor Show in 2016, Rolls-Royce introduced its Black Badge models which have since also been launched in SA. They are designed to attract a customer who lives more on the edge and demands a dynamic look and feel without compromising on the luxury and craftsmanship that epitomises the famous brand. Initially, the Black Badge was only applied to the Ghost and Wraith models, but at the Goodwood Festival, the company unveiled its latest darker model based on the Dawn. "Black Badge is for those driven by the same restless spirit that propelled company forefather CS Rolls’ exploration of the limitations of powered land and air travel," says Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. "It is an alter ego for our marque that captivates the disrupters, the innovators and those that accept no limitations. Standing as a truly bespoke response to the desires of a new breed of entrepreneur, Black Badge has already distinctly amplified the characters’ of Ghost and Wraith mo...
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