ROAD SAFETY
Joining hands to make young drivers aware of road safety
Michelin and the Department of Transport have partnered to promote road safety among young drivers
The Department of Transport has announced a partnership with Michelin Corporate Foundation to launch a multifaceted road safety initiative in SA to focus on the driver safety of young people. The programme utilises behaviour change principles to empower youth with knowledge, skills, training and resources to take action against road incidents. Global statistics show that in 2015, the country officially reported about 14,000 road fatalities, of which 29% were drivers and 38% passengers in light motor vehicles. On a global scale, 59% of all road traffic deaths are young adults. "It is essential for us to teach and build awareness among the youth to help protect them and make them responsible drivers. We believe our programme with the Michelin Corporate Foundation will go a long way in sustaining this effort in SA for safer roads." says Whitey Maphakela, chief director: road safety, Department of Transport. "The Michelin Corporate Foundation perpetuates the Michelin Group’s societal en...
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