ROAD SAFETY
Aiming to keep pedestrians in plain sight
The AA has teamed up with other companies to encourage pedestrians to be more visible
The Automobile Association (AA), in collaboration with the Federation Internationale de l’Automobile (FIA), Ford and Michelin, this week launched a road safety campaign. This national campaign, called the #ISeeYou campaign, is focused on pedestrian visibility. The FIA funding was made possible through its Road Safety Grant Programme, an international road safety initiative which aims to reduce road deaths throughout the world. One in three fatalities on South African roads are pedestrians. Statistics from the Road Traffic Management Corporation show 5,410 pedestrians died on our roads in 2016. This represents a shocking 38% of all deaths on the country’s roads last year, making pedestrians, by far, the most vulnerable group of road users. The #ISeeYou message goes deeper than pedestrian visibility, its dual purpose is also to drive mutual respect between motorists and pedestrians. "One of the key dangers for pedestrians is that they are seen too late by drivers. On dimly or unlit ro...
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