RUMOUR HAS IT...
Eight makes a comeback
BMW has shown a sketch of the car it will finally use to replace the 6 Series
BMW has shown a sketch of the car it will finally use to replace the 6 Series at the top of its line-up in 2018. It has confirmed it will deliver the 8 Series in 2017 as part of a push to higher per-car profit and a shift in its focus away from higher-volume small cars. The exact opposite of what Mercedes-Benz has done with its A-Class and its front-drive architecture, BMW is pushing to make more high-margin SUVs, limousines and coupes. Europe’s last significant independent car maker will show the 8 Series coupe’s concept car at Italy’s Villa d’Este Concorso d’Eleganza next week. "The 8 Series coupe will debut next year," BMW CEO Harald Krueger said in Munich. "We are refreshing our entire product portfolio and strengthening the performance side. Our strategy will focus on the luxury segment, where there are margins to be earned," he said. Based on the architecture of the current 7 Series flagship, the 8 Series is planned to be priced somewhere between the limousine and the entry-le...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.