INDUSTRY NEWS
Manufacturer claims leading OEM spot for four years and aims to stay ahead of the pack
Isuzu Trucks is maintaining a strong market position as it faces up to a challenging 2017
Since its inception in 2006, Isuzu Trucks SA has steered towards a clear objective: to be the leading Japanese original equipment manufacturer (OEM) in the country, an objective that became a reality in 2013. It was also the first year in the company’s history that more than 4,000 units of its trucks were sold in SA — 4,019 units to be precise, which saw the company depose the market leader at the time. Focused "We remained focused once we achieved the number one position, but we were aware that it was not going to be an easy task staying at the top," says Craig Uren, Isuzu Truck SA’s chief operating officer. The company also had a solid performance at the end of 2014, again exceeding the 4,000-unit sales mark. It remained the leader in the cab-over-chassis and medium commercial vehicle (MCV) segments of the industry, securing a 12.8% share of the total truck market. The N-Series products accounted for 21% of the MCV market, giving Isuzu Trucks market leadership of the segment, whil...
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