In 1980, Ford recalled more than 21-million vehicles in the US produced in the previous decade due to a fault that could see the automatic transmission shift accidentally from park into reverse. During the 10 years the vehicles were on the road, the authorities linked 100 deaths to the fault. What did Ford do? It recalled the models so a sticker could be put on the dashboard to warn the driver. Ford does not have a great history of managing vehicle recalls. Recall campaigns, referred to in dealerships as "service campaigns", can be for anything from a loose carpet to major faults such as Toyota’s unintended acceleration, General Motors’ faulty ignition switches, Honda’s electric window switches and the Takata airbag crisis that hit most car makers. NCC commissioner Ebrahim Mohamed said if Ford had not recalled the car, he would have done it, declaring that everyone has the right to expect a product to be safe, especially such a prize possession as a vehicle. In the first official st...

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