When Bentley announced that it would enter the superpremium luxury segment of the sport utility vehicle (SUV) market a few years ago, it was the beginning of a new era, a watershed moment for the company and a totally new direction in its 97-year history. It is safe to say that the company, based in Crewe, England, has laid down the gauntlet for other ultra-luxury car companies to enter the fray, with Rolls-Royce already testing its Cullinan SUV, while BMW is readying its introduction of the X7, which shares a platform with the Cullinan. Mercedes-Maybach is also rumoured to be working on a GLS-based model to take on the market in 2018. On the sporting side of the spectrum, Maserati already has the Levante, and Aston Martin’s DBX is due for introduction in 2019, while Lamborghini’s Urus is also earmarked for 2018 introduction. The Bentayga was launched in 2016 in W12 form and has now been joined by a diesel variant, to be sold in mature diesel markets such as Australia, the UK and SA...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.