Porsche on a Mission to go electric
Mark Smyth spoke to Oliver Blume, chairman of the executive board of Porsche, during the German’s visit to SA
Twice a year, Oliver Blume visits SA. Usually we know nothing about it. He flies to the Volkswagen Group test facility near Upington with a bunch of executives, drives some models under development and jets back to Germany. This time, though, he stopped off in Johannesburg to officially announce the new Porsche Aftersales Technical Centre South Africa. You can read more about it elsewhere on this page. Blume was also kind enough to give us a few moments out of his busy schedule to talk about Porsche’s future. That future, says Blume, will be "to have very modern cars. Very traditional cars, but also with very good technology. "We have to develop our model range on the one hand to go to the new technologies like electrification and digitisations, but on the other hand we will stay with our traditional, sporty cars — purist ones, with manual gearshifts," he says. "This is our strategy we will do for the next years." Purists will be happy to hear the manual gearbox will live on, but in...