WITH very little fanfare Tata Motors has launched a new next-generation range of Prima commercial vehicles in SA. The company has introduced six new tractors and tippers, all powered by Cummins engines. The company says that the new models are based on local market requirements and customer feedback, with several test cycles conducted in SA.Developed in conjunction with its subsidiary Tata Daewoo Commercial Vehicles, the truck is known within the company as the "World Truck". This name came about because it has been built with technical inputs from across the world. It is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea and Swedish precision on a robotic weld line."The launch of the Tata Prima brand in SA is an important milestone in Tata Motors’ continued expansion in the market and the African region, giving the customer a new next-generation commercia...
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