New York — For decades, cyclists hoping to stay fit through the winter have been presented with the same choice: bundle up and brave the elements or resign themselves to hours of frustration on an indoor training device. Basically, a cyclist can suffer from frostbite or boredom. No longer. We live in a marvelous age of technical innovation, where a robot will make tortillas for you or tell you dumb jokes. Cycling, too, has been disrupted by technology: There’s a new generation of "smart" bike trainers and software that merge gaming displays with resistance and rider input. To put it simply, if you want to simulate riding up a Mt Ventoux from your living room, you can. Zwift isn’t the first company to create digital training software — there are competitors like Peloton, TrainerRoad, and SufferFest — but it’s differentiated itself by adding layers of social gaming to the experience. The company has created a virtual universe in which riders from all over the world train together in d...
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