Picture this: you’re a strait-laced, ordinary South Carolina mother, living your perfectly normal South Carolina life when one November day, in the weeks before Thanksgiving, you purchase your daughter a doll made by toymaking giant and Barbie creator Mattel.

Your purchase is to coincide with the release of Wicked, the $145m blockbuster adaptation of the smash-hit, long-running musical of the same name starring Cynthia Erivo and Ariana Grande. The production is intended to be Universal Pictures’ huge bet for big 2024 profit and wholesome end-of-year family extravaganza...

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