Hollywood and AI — a romcom in the making
Artificial intelligence has arrived in Hollywood, and is there to stay
After the 2023 strike, when actors and writers raised concerns about the effect of artificial intelligence (AI) on their jobs and livelihood, you would think that Hollywood might be nervous about upsetting the people it relies on to create its products. Industry bigwigs haven’t given up on using new technology in other areas, however.
California governor Gavin Newsom recently signed a bill that rules that using an AI-generated digital replica to replace the contribution of an actor or their voice or likeness — living or dead — is against the law in California, a move that many actors have welcomed and is seen as demonstrating the industry’s commitment to protecting the sector. ..
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