Streaming set to enjoy a bright future in Africa
Tymon Smith speaks to the CEOs of Britbox and Showmax about the future of streaming in SA
With Africa one of the biggest untapped markets for streaming and predictions of exponential growth in subscribers over the next five years, international and local companies are focusing their strategies to cater for the particular demands of African audiences and finding ways to overcome some of the challenges the continent presents.
We spoke to Reemah Sakaan, CEO of Britbox International, and Yolisa Phahle, CEO of General Entertainment and Connected Video at MultiChoice, to find out how the new kid on the streaming block and the continent’s market leader are looking to the future and what they’ve learnt from their different experiences...
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