In 2017 Buzzfeed News published an article which drew on hundreds of pages of FBI documents showing that the US’s foremost organisation for the domestic protection of its citizens was keenly aware of the power of pop culture to shape perceptions of it.

A 2013 FBI PowerPoint slide from a presentation to members of the bureau on how to use the media to their benefit warned its agents: “If we don’t tell our story, then fools will gladly tell it for us.” The slide went on to observe that “Most people form their opinion of the FBI from pop culture, not a two-minute news story.”..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.