Avengers Endgame’s $1.2bn blockbuster opening and the future of the box office
Disney’s Marvel Cinematic Universe monster has no doubt proved that there is a very profitable future for a particular type of film
If you, like thousands of other South Africans, were finding it hard to get tickets for Avengers: Endgame, the finale to an 11-year journey, 22-film road for a particular moment in the ever-expanding Marvel Cinematic Universe (MCU) — then fear not, you were not alone. The three-hour long, final episode of MCU’s multi-character, multi-billion dollar earning franchise smashed box office records around the globe for its opening weekend. In S A alone, the film earned a record-breaking R34m on its opening weekend and globally it enjoyed a $1.2bn opening. In an age when it seems as if cinema audiences are drastically shrinking thanks to streaming platforms and peak TV, Disney’s MCU monster has proved that for a particular type of film there is a very profitable future. In China the film made an unprecedented $330m for its opening weekend, setting it on course to challenge the current world record holder, James Cameron’s Avatar, which made $2.7bn globally upon its release a decade ago....
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