Click points: how free are Global Citizen’s Mandela concert tickets?
Tickets for ‘game-ified’ star-studded show featuring Beyoncé, Jay-Z, Usher and Ed Sheeran, depend on ‘clicktivism’, writes Struan Douglas
A festival coming to Africa for the first time is promising that "the only earners on the concert are the members of the public", but this is being disputed by some. Global Citizen Festival Mandela 100 concert will take place at FNB Stadium in Johannesburg on December 2. Beyoncé, Jay-Z, Usher, Ed Sheeran, Tyler Perry, Forest Whitaker and other famous faces will be there. Global Citizen is a registered not-for-profit organisation in SA, the US, UK, Australia and Canada. Its goal is to help achieve the 2030 UN Agenda for Sustainable Development and a world free of extreme poverty. To this end it built a rewards-based system. A database of users is built using social media. Users earn points through clicktivism. The points earn a ticket to a Global Citizen event. But in SA the poorest do not have access to this social media game. The organisation’s founder, Australian Hugh Evans, 35, said online: "If you earn enough points and keep earning, you can enter more times. So, it’s essentiall...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.