The Fifa Soccer World Cup in June provides an opportunity for African artists to take their music to an enormous global audience. Tim Horwood, executive creative director and CEO at Mashoba Media, is a leading light in pan-African music and was awarded the contract by Coca-Cola to produce the Southern and East African music adaptations for the World Cup. He chose artists from Uganda, Tanzania, Ethiopia, Mozambique and SA. Colours, the Coca-Cola World Cup anthem, was composed by American pop singer Jason Derulo. It is based on the idea that music brings people together. "Colours is about how we all have an identity. And people should be proud of who they are," says Derulo. The song was recorded in studio in Los Angeles. Artists from all over the world were invited to add their local flavour and represent their regions, creating a pool of songs that will expose audiences to a global diversity. Most of the collaborations were done digitally, but SA hip-hop artist Cassper Nyovest travel...

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