In its 20 years Business and Arts SA (Basa) has accumulated research that turns a spotlight on the benefits that business accrues when it partners with artists as a component of business strategy and as a measure of bottomline success. To celebrate its anniversary, Basa will share this research on February 16 at a colloquium in Johannesburg. Some of Basa’s partners will share case studies of how working with artists benefits the businesses, artists and the broader economy. The colloquium will be addressed by Daniel van der Merwe (PPC Imaginarium), Dianne Graney (Standard Bank), Heidi Brauer (Hollard), Julia Benadie (Merrill Lynch SA), Mariapaola McGurk (The Coloured Cube), Thabo Seshoka (Absa), Yvette Nowell (RMB) and others. George Gachara, managing partner at Heva, which helps finance Nigeria’s creative economy, will be a member of one of the working groups. Laura Callanan, of New York, will head the speaker line-up. She’s founding partner at Upstart Co-Lab that is leading the cha...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now