If the great make-belief of the contemporary art fair — punted by the most proficient PR operations — is that it is an authoritative showcase of the finest creativity once the terrain of art museums, the reality is that such events are charged only by two dynamics: the old and the new. It can also be described as the established versus the emerging, and both can be convincingly flogged by dealers and gallerists — perhaps the most fashionable career in today’s high-fly, money-charged culture. (The people who love to misuse the word "curate".) If you have any doubts about what fuels the business of the art bazaar, the new moniker of the sixth one in Cape Town gives it all away: the Investec Cape Town Art Fair 2018. The third party in the venture is the buyer or, as the cultural cliché these days will have it, the "collector". They also come as "old" or "young", but are mostly rich and skilled in the manner art can shape a social profile. The grandly established dealer-galleries will b...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.