Black Major casts its net wide as it enters into new music waters
The company is ready for a record-label launch and to venture into publishing, writes Struan Douglas
Servicing the music industry has been Black Major’s focus since its launch by former Freshlyground manager Sevi Spanoudi in 2012. The company’s reach stretches into fields such as events, branding, customer service and media. "I always enjoyed the process of working through ideas, sounds, concepts and visual aesthetic," Spanoudi said. "Black Major communicates strength and scale. It is a growing business, but it is also hard work and a hard industry to have stability in and do well financially out of. I love what I am doing and I am so inspired," she said. Spanoudi has teamed up with Aaron Peters to introduce a record label in 2018. Peters comes from a Cape Town music background. His grandfather had a mixed-race jazz club, Scruples, in Athlone in the ’70s and ’80s where Chick Corea and other luminaries jammed after their shows in the city. Peters went on to study jazz, but chose music management instead of playing, cutting his teeth with the experimental instrumental band Bateleur. ...
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