Music Exchange is a nonprofit organisation founded in 2009 by Martin Myers, a long-time executive at record company BMG. It is a programme of digital exchange networking and entertainment and social media entrepreneurship, providing practical tools and insights into the workings of the music, film and entertainment business. It culminates in an annual two-day international music conference focused on building partnerships that add value. "The value is the correct contacts and meeting the correct people who can give you real practical advice on what to do. No pie in the sky theory, [but] practical tips to apply right now," says Myers. "The conference is outcomes based. Real success stories have followed year after year." Music Exchange chairman Sipho "Hotstix" Mabuse has been in the industry for more than 50 years and has seen huge changes. "We have had LPs, tapes, CDs and now digital distribution — all well and good but you need songs and fans to be able to access your music." Music...

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