In 2010 Mozambican musician and businessman Moreira Chonguiça created the Morejazz brand, an initiative to bridge music and the economy with jazz. The centrepiece is the annual Morejazz festival which showcases the multiethnic and multiracial cultural energy of Maputo and stitches together the Mozambican tourist attractions of cultural identity, rich cuisine and natural beauty. The event makes Maputo one of the hottest new points of convergence for prominent figures in contemporary jazz. Hugh Masekela, Angelique Kidjo, Jonathan Butler, Manu Dibangu, Omar Sosa, Judith Sephuma and Sipho Mabuse are some of the musical luminaries who have performed and shared their experiences in the city. "Mozambique is like an A380 plane taking off. The time is right. The idea is to make this city a safe city, a supercity, an ambitious city, a fashionable city. There are different tools to do that. Jazz is one of them," Chonguiça says. His success lies in his unique business philosophy of "availabilit...

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