Team SA goes big at Cannes to showcase local film industry
A GIANT wrap-around banner proclaiming South African Showcase greeted those walking through the entrance of the market at this year’s Cannes Film Festival. Similar posters advertising other countries — from Brazil to Barbados — filled the hall, all vying for attention in a packed festival, but there was no missing this splash of blue, white and yellow as it hugged the column it was wrapped around; its tagline — From our Streets to the World.In a festival where film-makers from around the world come to ply their wares, every little bit helps. This year, the National Film and Video Foundation (NFVF), which manages SA’s presence at the festival through the South African Pavilion in the International Village, decided to change its approach.CEO Zama Mkosi says it was a strategic move: "We decided to buy some prominent advertising space in the hopes that it translates into more people coming to see the screenings we are featuring this year." The NFVF brought local films Happiness is a Fou...
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