Can ‘cereal killers’ be rehabilitated?
Beloved breakfast food became a villain, though manufacturers are working hard to rebuild its reputation
10 March 2025 - 05:00
In the annals of breakfast history, a dark chapter has been brewing for more than a century alongside early-morning cups of coffee. It tells the tale of how cherished breakfast cereals transformed from health heroes into “cereal killers”. And how they achieved some degree of commercial reputation rehabilitation.
The transformation began in bucolic fields and bountiful harvests in the US, laying the groundwork in the late 19th century for the birth of breakfast cereals...
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