Setting a record for self-help books, Robin Sharma’s The 5am Club — Own Your Morning, Elevate Your Life, has been on the SA list of top 10 best-selling books for the past 24 months.

This says heaps about what South Africans like to read. We know that we prefer non-fiction and ploddy how-to books to fiction, but Ben Williams, a books writer and founder of publishers’ marketing agency The Bookshop, has found another trend...

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