One&Only has a new sibling resort brand, and it’s all about fitness
Siro wellness and fitness resorts, the first of which will open in Montenegro in 2023, will be a luxury brand focused exclusively on sports and fitness
The wellness tourism industry is alive and well, despite the pandemic having arrested easy movement. There’s never been greater value for places that are deliberately designed to help people get a mental and physical reset.
“It’s still on fire,” says Jack Ezon, founder of travel consultancy Embark Beyond, of the wellness travel space. The sector accounted for 68% of the company’s bookings during some of the worst months of Covid-19, from June to October 2020...