One&Only has a new sibling resort brand, and it’s all about fitness
Siro wellness and fitness resorts, the first of which will open in Montenegro in 2023, will be a luxury brand focused exclusively on sports and fitness
17 March 2021 - 05:06
The wellness tourism industry is alive and well, despite the pandemic having arrested easy movement. There’s never been greater value for places that are deliberately designed to help people get a mental and physical reset.
“It’s still on fire,” says Jack Ezon, founder of travel consultancy Embark Beyond, of the wellness travel space. The sector accounted for 68% of the company’s bookings during some of the worst months of Covid-19, from June to October 2020...
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