Chinese tour groups in Moscow’s Red Square, outside the Louvre museum in Paris and under the shadow of Dubai’s Burj al-Arab were, until this month, commonplace. The camera-wielding Chinese tourist had become a global stereotype.

Chinese visitors accounted for 150-million overseas trips in 2019, according to official figures, while Chinese tourists spent $130bn overseas in 2018, up 13% from the previous year, China Tourism Academy found.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now