Rum, juniper forest, rum!
As gin fatigue sets in, the sweeter Caribbean spirit is creeping into the spotlight
24 July 2019 - 05:05
If you think the thirst for rum is a thing of the past, Jefferies International says you may want to think again.
A “rumolution” may be on its way, with the brown liquor from the Caribbean being the next spirit to benefit from the boom in cocktail culture, said Edward Mundy, a Jefferies analyst in London. Aperol maker Davide Campari-Milano would be well positioned, thanks to its planned purchase of three rum brands from the French island of Martinique, he said...
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