Apart from Adam and Eve and Snow White’s troubles with apples, and the cherry scene from The Witches of Eastwick, everything about fruit feels life-giving, real and “pure”. Fruit has had such great PR over the past decades that disembodied fructose started appearing in health shops as an apparently great alternative to refined sugar of the sucrose sort. But, in fact, both fructose and fruit need a slightly more jaundiced examination.     

The first problem is that the way we eat fruit now is not the way we used to. Many fruits have been bred to contain more sugar, plus a vast array of fruit is over-abundantly and unnaturally available all year round. It’s sweet, it’s delicious, we’re being told it’s good for us, so we’re bound to eat too much of the stuff...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.